BEAST NEWS

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JAN 28, 2014

Erich Wiemer Joins Beast Detroit

Beast welcomes Award-winning editor Erich Wiemer to their newly renovated space with sister companies, Method Studios and Company 3. For Wiemer, a Detroit native, 2014 is marking the year for his next career phase, having already secured more than 10 years of cutting experience in various editing houses. Clients he has collaborated with include Jeep, Bosch, Carhartt, Ford, DIRECTV, Toyota, Harley Davidson, Lincoln, Navy, USAA, Chevy, as well as multiple artists’ music videos, to say the least. This year, he is embarking on his first two full feature documentaries.

“I'm beyond excited to join the prestigious Beast roster,” says Wiemer. “I very much look forward to offering the broad scope of services that come with a company like Beast.”

Laura Hochthanner, Managing Director for Beast, Method and Company 3 in Detroit, shares in the enthusiasm with adding Wiemer to the Beast roster explaining,  “I am overjoyed to have Erich on our roster.  Erich is extremely talented, he is such a great addition to our already strong team”.

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JAN 28, 2014

Erich Wiemer Joins Beast Detroit

Story Image FPO

Beast welcomes Award-winning editor Erich Wiemer to their newly renovated space with sister companies, Method Studios and Company 3. For Wiemer, a Detroit native, 2014 is marking the year for his next career phase, having already secured more than 10 years of cutting experience in various editing houses. Clients he has collaborated with include Jeep, Bosch, Carhartt, Ford, DIRECTV, Toyota, Harley Davidson, Lincoln, Navy, USAA, Chevy, as well as multiple artists’ music videos, to say the least. This year, he is embarking on his first two full feature documentaries.

“I'm beyond excited to join the prestigious Beast roster,” says Wiemer. “I very much look forward to offering the broad scope of services that come with a company like Beast.”Laura Hochthanner, Managing Director for Beast, Method and Company 3 in Detroit, shares in the enthusiasm with adding Wiemer to the Beast roster explaining,  “I am overjoyed to have Erich on our ...

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JAN 23, 2014

Beast Welcomes Geraldine Garcia-Esquivel to Their Latin Editorial Team

Beast Editorial, a Deluxe Creative Services company, is proud to announce the arrival of internationally recognized editor Geraldine Garcia-Esquivel. She will work within Beast's Latin division, dedicated to cutting spots for that thriving market.

Geraldine was born in Caracas, Venezuela and studied in Santiago, Chile, where she received her degree in Audio and Visual Communications and Montage (film editing). Previously at RedCar, New York, Garcia-Esquivel has worked with many top-tier directors including, Simon Bross, Sebastian Caporelli, Pier Luca di Carlo, Jose Antonio Pratt, Claudio Prestia, Cote Silva and Matt Smuckler. She has worked on high-end spots for clients including McDonald’s, Pantene, L'Oreal, Maybelline, Humana and more. Geraldine received Bronze and Gold AHAA Awards in 2009 for her editorial work with Tecate Light and Wendy’s and a Telly Bronze award in 2010 for applying her gifted touch to the aforementioned McDonald’s spot.

"I am delighted to finally be able to edit at Beast," says Geraldine. "Everyone in the industry respects Beast for its incredible reach, fantastic sales force and most importantly, Beast has a reputation for encouraging creativity. I'm also very excited to be focusing on spots for the Latin community and the ability to work from any of Beast’s locations in doing so. It is a very diverse population, with subtle cultural differences in taste and humor and I am acutely tuned into these differences."

"We are very proud to have Geraldine joining our Latin division," enthuses Beast founder, Igor Kovalik. "She has an incredible eye and sense of pace. She's a wonderful editor, equally at home doing broad comedy as well as high fashion. I am confident that clients who want to shape their work for maximum effectiveness with the Latin community will find her to be a great creative collaborator."

She will be working alongside Beast's star editors in Los Angeles—including Kovalik, David Blackburn, Kyle Brown, Paul Norling, Stephane Pereira, Adam Svatek, and Rob Watzke. Her counterparts in Beast's Latin division include Kevin Garcia in Austin and Bernardo Revilla in New York.

In addition to her editorial accomplishments, Geraldine has also directed award-winning short films on topics she is passionate about, including human rights, children and music.

JAN 23, 2014 Back To Top

Beast Welcomes Geraldine Garcia-Esquivel to Their Latin Editorial Team

Story Image FPO

Beast Editorial, a Deluxe Creative Services company, is proud to announce the arrival of internationally recognized editor Geraldine Garcia-Esquivel. She will work within Beast's Latin division, dedicated to cutting spots for that thriving market.

Geraldine was born in Caracas, Venezuela and studied in Santiago, Chile, where she received her degree in Audio and Visual Communications and Montage (film editing). Previously at RedCar, New York, Garcia-Esquivel has worked with many top-tier directors including, Simon Bross, Sebastian Caporelli, Pier Luca di Carlo, Jose Antonio Pratt, Claudio Prestia, Cote Silva and Matt Smuckler. She has worked on high-end spots for clients including McDonald’s, Pantene, L'Oreal, Maybelline, Humana and more. Geraldine received Bronze and Gold AHAA Awards in 2009 for her editorial work with Tecate Light and Wendy’s and a Telly Bronze award in 2010 for applying her gifted touch to the aforementioned McDonald’s spot."I am delighted to ...

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JAN 13, 2014

Beast Adds Two In Detroit

Beast Editorial has added editors Erich Wiemer and Charlie Lee to its Detroit office. Lee and Wiemer will be joining forces at Beast with Adam Pillion and Chris Chynoweth as well as sister companies, Method Studios and Company 3, in their newly renovated space.

For Wiemer, a Detroit native, 2014 is marking the year for his next career phase, having already secured more than 10 years of cutting experience in various editing houses. Clients he has collaborated with include Autoweek, Bosch, Carhartt, Consumers Energy, DIRECTV, Toyota, Harley Davidson, Lincoln, Navy, USAA, as well as multiple artists’ music videos, to say the least. This year, he is embarking on his first two full feature documentaries.

“I'm beyond excited to join the prestigious Beast roster,” says Wiemer. “I very much look forward to exploring the broader scope of opportunities that come with a company like Beast.”

Lee started with the Los Angeles team in 2008 and has since worked with a large assortment of clients including the likes of Chrysler, Cleveland Clinic, Gap, Dodge, Harley-Davidson, Jeep, Mitsubishi, Nike, Nissan, Strayer University, Toyota and more.

“From my first visit, the city and our Beast office have been very welcoming and supportive. My clients here have become close friends and the work I’ve done has been well received, so the transition feels seamless," says Lee. "I'm excited to be a part of such a resilient and hardworking culture.”

“It is exciting starting off the New Year welcoming both Erich and Charlie to the team,” says Laura Hochthanner, Managing Director for Beast, Method and Company 3 in Detroit. “They are both extremely talented and are going to be great additions to our already strong roster.”

JAN 13, 2014 Back To Top

Beast Adds Two In Detroit

Story Image FPO

Beast Editorial has added editors Erich Wiemer and Charlie Lee to its Detroit office. Lee and Wiemer will be joining forces at Beast with Adam Pillion and Chris Chynoweth as well as sister companies, Method Studios and Company 3, in their newly renovated space.

For Wiemer, a Detroit native, 2014 is marking the year for his next career phase, having already secured more than 10 years of cutting experience in various editing houses. Clients he has collaborated with include Autoweek, Bosch, Carhartt, Consumers Energy, DIRECTV, Toyota, Harley Davidson, Lincoln, Navy, USAA, as well as multiple artists’ music videos, to say the least. This year, he is embarking on his first two full feature documentaries.

“I'm beyond excited to join the prestigious Beast roster,” says Wiemer. “I very much look forward to exploring the broader scope of opportunities that come with a company like Beast.”Lee started with the Los Angeles team in 2008 and has since worked ...

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OCT 22, 2013

"Survival"

Directed by James Larese of Syndrome in an abandoned corner of Detroit, Marshall Mathers slams through rhymes for ”Survival" profiled against hi-def projections of “Call of Duty: Ghosts" footage. Unexpected? Perhaps; but David Blackburn's deft cutting of the premiere music video for “Marshall Mathers LP2" smoothly integrates visuals of both the fanatically-played video game and anthemic footage of Eminem’s live performance. The dark roil of textures bind to form the overall arc of the story for a call to survival - it’s final shot now the album cover of MMLP2.

"It was fantastic collaborating with the creatives at Activision, 72andSunny and Syndrome,” Blackburn said. “Method did a brilliant job in VFX projecting a giant skull onto the Detroit skyline and Dave Hussy, (CO3), nailed the gritty color. Partnering with them always results in great work.”

Both MMLP2 and COD: Ghosts drop on November 5th.

OCT 22, 2013 Back To Top

"Survival"

Story Image FPO

Directed by James Larese of Syndrome in an abandoned corner of Detroit, Marshall Mathers slams through rhymes for ”Survival" profiled against hi-def projections of “Call of Duty: Ghosts" footage. Unexpected? Perhaps; but David Blackburn's deft cutting of the premiere music video for “Marshall Mathers LP2" smoothly integrates visuals of both the fanatically-played video game and anthemic footage of Eminem’s live performance. The dark roil of textures bind to form the overall arc of the story for a call to survival - it’s final shot now the album cover of MMLP2.

"It was fantastic collaborating with the creatives at Activision, 72andSunny and Syndrome,” Blackburn said. “Method did a brilliant job in VFX projecting a giant skull onto the Detroit skyline and Dave Hussy, (CO3), nailed the gritty color. Partnering with them always results in great work.”Both MMLP2 and COD: Ghosts drop on November 5th.

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SEP 30, 2013

Protein Fight Club

How often in a career does your professional lexicon include “burrito splat” i.e., “we’re definitely putting more burrito splat in v1?” It does when your Kyle Brown, keenly cutting non-commercial commercials directed by Eric Wareheim with delicately twisted concepts from Deutsch. The eight spot package pits Milk’s proteins against other foods in a Fight Club-atmosphere, bringing in a different demographic than the iconic Mustache campaign. And after an awesomely collaborative post-production that counts almost all effects completed under Beast roofs, the end results are already splattered all over.

SEP 30, 2013 Back To Top

Protein Fight Club

How often in a career does your professional lexicon include “burrito splat” i.e., “we’re definitely putting more burrito splat in v1?” It does when your Kyle Brown, keenly cutting non-commercial commercials directed by Eric Wareheim with delicately twisted concepts from Deutsch. The eight spot package pits Milk’s proteins against other foods in a Fight Club-atmosphere, bringing in a different demographic than the iconic Mustache campaign. And after an awesomely collaborative post-production that counts almost all effects completed under Beast roofs, the end results are already splattered all over.

View full story >

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SEP 26, 2013

World Humanitarian Day

World Humanitarian Day is August 19; commemorating the day 22 aid workers were killed in a 2003 bombing at the United Nations’ headquarters in Bagdhad. Through the end of the year, WHD continues as a celebration of those whose Life’s Work it is to aid others and an outreach to the greater public. Working within a production equivalent of a supergroup, Igor Kovalik collaborated with house music producer and DJ David Guetta, musician Mikky Ekko and creative teams from Leo Burnett NY to create an epic, sweeping music video supporting the cause.

To show your support, choose your word for what the world needs. Share it to unlock a $1 donation, or donate personally through PayPal.

SEP 26, 2013 Back To Top

World Humanitarian Day

World Humanitarian Day is August 19; commemorating the day 22 aid workers were killed in a 2003 bombing at the United Nations’ headquarters in Bagdhad. Through the end of the year, WHD continues as a celebration of those whose Life’s Work it is to aid others and an outreach to the greater public. Working within a production equivalent of a supergroup, Igor Kovalik collaborated with house music producer and DJ David Guetta, musician Mikky Ekko and creative teams from Leo Burnett NY to create an epic, sweeping music video supporting the cause.To show your support, choose your word for what the world needs. Share it to unlock a $1 donation, or donate personally through PayPal.

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SEP 26, 2013

"Andrew"

Ariel Quintans is six-foot-five, 390 lbs and cut this hep-cat television component for Car2Go's launch.

(Two lies and a truth. We have complete faith you can discern between the three.)

SEP 26, 2013 Back To Top

"Andrew"

Ariel Quintans is six-foot-five, 390 lbs and cut this hep-cat television component for Car2Go's launch. (Two lies and a truth. We have complete faith you can discern between the three.)

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SEP 19, 2013

"Only for You"

Young love. Great hair.

Ariel Quintans:

Only For You

Another video that I edited for The Heartless Bastards, directed by Bradley Beesley and Louisiana Kreutz.

SEP 19, 2013 Back To Top

"Only for You"

Young love. Great hair.

Ariel Quintans:

Only For YouAnother video that I edited for The Heartless Bastards, directed by Bradley Beesley and Louisiana Kreutz.

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SEP 17, 2013

"Honey"

Morgan Bradley put the balm on Jim Beam’s “Honey” project when she cut the #suethebears campaign, two :15 teasers and two :60 spots, in a two-week run on social platforms. An absurd Jackie Chiles, (reanimated with the blessing of Jerry Seinfeld), paced to a funked-up bass-line makes for borderline ridiculous yet awesomely comedic content. Bradley’s spot-on timing and Chiles’ blusters highlights the honeybee’s plight (CCD - Colony Collapse Disorder), Jim Beam’s newest sweet as you-know-what product, and the brand’s collaboration with the Pollinator Partnership.

For further evidence:

Exhibit A: Bears are jerks.

Exhibit B: They’re picking on the little guys.

Exhibit C: Bradley puts honey on her fast-food biscuits.

SEP 17, 2013 Back To Top

"Honey"

Morgan Bradley put the balm on Jim Beam’s “Honey” project when she cut the #suethebears campaign, two :15 teasers and two :60 spots, in a two-week run on social platforms. An absurd Jackie Chiles, (reanimated with the blessing of Jerry Seinfeld), paced to a funked-up bass-line makes for borderline ridiculous yet awesomely comedic content. Bradley’s spot-on timing and Chiles’ blusters highlights the honeybee’s plight (CCD - Colony Collapse Disorder), Jim Beam’s newest sweet as you-know-what product, and the brand’s collaboration with the Pollinator Partnership.

For further evidence:

Exhibit A: Bears are jerks.

Exhibit B: They’re picking on the little guys. Exhibit C: Bradley puts honey on her fast-food biscuits.

View full story >

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SEP 17, 2013

Bears are jerks

Morgan Bradley put the balm on Jim Beam’s “Honey” project when she cut the #suethebears campaign, two :15 teasers and two :60 spots, in a two-week run on social platforms. An absurd Jackie Chiles, (reanimated with the blessing of Jerry Seinfeld), paced to a funked-up bass-line makes for borderline ridiculous yet awesomely comedic content. Bradley’s spot-on timing and Chiles’ blusters highlights the honeybee’s plight (CCD - Colony Collapse Disorder), Jim Beam’s newest sweet as you-know-what product, and the brand’s collaboration with the Pollinator Partnership.

For further evidence:

Exhibit A: Bears are jerks.

Exhibit B: They’re picking on the little guys.

Exhibit C: Bradley puts honey on her fast-food biscuits.

SEP 17, 2013 Back To Top

Bears are jerks

Morgan Bradley put the balm on Jim Beam’s “Honey” project when she cut the #suethebears campaign, two :15 teasers and two :60 spots, in a two-week run on social platforms. An absurd Jackie Chiles, (reanimated with the blessing of Jerry Seinfeld), paced to a funked-up bass-line makes for borderline ridiculous yet awesomely comedic content. Bradley’s spot-on timing and Chiles’ blusters highlights the honeybee’s plight (CCD - Colony Collapse Disorder), Jim Beam’s newest sweet as you-know-what product, and the brand’s collaboration with the Pollinator Partnership.

For further evidence:

Exhibit A: Bears are jerks.

Exhibit B: They’re picking on the little guys. Exhibit C: Bradley puts honey on her fast-food biscuits.

View full story >

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SEP 6, 2013

"Camp Gyno"

Karen Kourtessis work on Camp Gyno for HelloFlo went insanely viral. We’re talking pandemic levels. The unassuming :90+ forever changed how the market talks about a potentially awkward subject. Be it a new embodiment of Joan of Arc, the hard-won Red Badge of Courage, or like Santa for your whatever needs a care-package; Kourtessis’ influence continues to change the game with enthusiastic creativity and finely-honed wit.  

Imma queen bee, come get it.

SEP 6, 2013 Back To Top

"Camp Gyno"

Karen Kourtessis work on Camp Gyno for HelloFlo went insanely viral. We’re talking pandemic levels. The unassuming :90+ forever changed how the market talks about a potentially awkward subject. Be it a new embodiment of Joan of Arc, the hard-won Red Badge of Courage, or like Santa for your whatever needs a care-package; Kourtessis’ influence continues to change the game with enthusiastic creativity and finely-honed wit.  Imma queen bee, come get it.

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SEP 4, 2013

"Fearless"

Who doesn’t like a little triumph? A classic Coming of Age, ascension to the impossible summit - particularly when our hero represents the 12-year old we all were (are); nervously jangling knees beneath school desks before we get up in front of the whole. Damn. Class. Brian Lagerhausen seamlessly fused big visuals with perfectly timed cuts of the handholds that get our boy up the glassophobic (…say what?) wall. Steep as it was, Lagerhausen started post during production, dashed to LA to meet the tight turnaround and queued up two more spots before the definition hesitation was ever considered.

SEP 4, 2013 Back To Top

"Fearless"

Who doesn’t like a little triumph? A classic Coming of Age, ascension to the impossible summit - particularly when our hero represents the 12-year old we all were (are); nervously jangling knees beneath school desks before we get up in front of the whole. Damn. Class. Brian Lagerhausen seamlessly fused big visuals with perfectly timed cuts of the handholds that get our boy up the glassophobic (…say what?) wall. Steep as it was, Lagerhausen started post during production, dashed to LA to meet the tight turnaround and queued up two more spots before the definition hesitation was ever considered.

View full story >

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JUL 9, 2013

Michael Elliot "UWANTME2KILLHIM?"


New York, NY - Beast's Michael Elliot has completed his third feature film as editor with uwantme2killhim?, premiering at the Edinburgh film Festival taking home the Best Performance award for stars Jamie Blackley and Toby Regbo. The project was Directed by Andrew Douglas and produced by Bryan Singer and Steve Golin, this is not the first project for Elliot and Douglas, they have collaborated with commercial advertising work for more than 14 years and the feature documentary for the BBC Searching for the Wrong Eyed Jesus.

The duo now bring us the thriller uwantme2killhim?, based on a true story of a teenage boy's descent into the dangerous world of the internet and theterrible consequences of his actions. The feature, shot in the UK, was finished at Beast's sister shop Company 3 in Santa Monica, where Stefan Sonnenfeld color graded the film.

Elliot is extremely proud of his work and while acknowledging the differences between spot and feature work but stating, "They are both about storytelling," adding "I've worked with Andrew Douglas for years and we have developed a very strong director/editor relationship. So much of the collaboration is ultimately based on trust. Over all those years of working together, Andrew knows that my approach is to help him make the film he wants to make and it's so gratifying to know that the film is going to be seen at Edinburgh and make its way to the market."

JUL 9, 2013 Back To Top

Michael Elliot "UWANTME2KILLHIM?"

Story Image FPO


New York, NY - Beast's Michael Elliot has completed his third feature film as editor with uwantme2killhim?, premiering at the Edinburgh film Festival taking home the Best Performance award for stars Jamie Blackley and Toby Regbo. The project was Directed by Andrew Douglas and produced by Bryan Singer and Steve Golin, this is not the first project for Elliot and Douglas, they have collaborated with commercial advertising work for more than 14 years and the feature documentary for the BBC Searching for the Wrong Eyed Jesus.

The duo now bring us the thriller uwantme2killhim?, based on a true story of a teenage boy's descent into the dangerous world of the internet and theterrible consequences of his actions. The feature, shot in the UK, was finished at Beast's sister shop Company 3 in Santa Monica, where Stefan Sonnenfeld color graded the film. Elliot is extremely proud of his work and while acknowledging the differences between spot and feature work but stating, "They are both ...

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APR 16, 2013

"Being A Father"

Detroit, MI -  “Being a father” is not all fun and games, but in “Hiding” a spot featuring Matt Lauer, Lauer uses an epic game of hide-and-seek to focus on the critical need for kids to have a dad or positive male role model in their lives. The ironic juxtaposition of a father hiding from his child is balanced by the whimsically outlandish household places into which Lauer squeezes his frame – always with a telltale clue, something sticking out that any child could find. Beast’s Stewart Shevin artfully built a knowing suspense around the impressively capriciousantics of Lauer.

“In a spot like this, timing is everything. We had a lot of setups and scenes to piece together to tell the story, and we knewthat the way it would be cut together was going to be huge,” said Jim Feltz, Senior Writer of Campbell Ewald.  Lew Baker, Senior Art Director of Campbell Ewald added that “Stewart got it right away. Really, there weren't many changes between the first cut we saw and the final version. He's got a great sense of story-telling and timing that doesn't just tell story or concept, but brings more out of it. It's instinctual for him, and its great working with an editor who we can trust to make an idea stronger.”

“From an editorial standpoint, it was a fascinatingly challenging assignment,” said Shevin. “We needed to make it clear that the point was for Lauer to be found, yet we wanted to build suspense into the footage.” Shevin collaborated with sister companies Method Detroit, for finish, and CO3 Detroit, for color, both are now convenintly located on the second floor above Beast. Beast Producer Mary West seamlessly coordinated the efforts of the three companies despite the fact that talent was spread out from LA to Detroit.  Mike Pethel, Cofounder/Senior Colorist of CO3 LA colored the footage using CO3’s Virtual Color Bay and Steve Sweik, Finish Artist,  Method Detroit, masterminded the finish.

The Public Service Announcement was prepared in partnership with Campbell Ewald, the AdCouncil and the U.S. Department of Health and Human Services' Administration for Children and Families, Office of Family Assistance and the National Responsible Fatherhood Clearinghouse (NRFC).



Studies have shown that children who have figures actively engaged in their lives are twice as likely to graduate high schoolthan those who don't.

APR 16, 2013 Back To Top

"Being A Father"

Detroit, MI -  “Being a father” is not all fun and games, but in “Hiding” a spot featuring Matt Lauer, Lauer uses an epic game of hide-and-seek to focus on the critical need for kids to have a dad or positive male role model in their lives. The ironic juxtaposition of a father hiding from his child is balanced by the whimsically outlandish household places into which Lauer squeezes his frame – always with a telltale clue, something sticking out that any child could find. Beast’s Stewart Shevin artfully built a knowing suspense around the impressively capriciousantics of Lauer.“In a spot like this, timing is everything. We had a lot of setups and scenes to piece together to tell the story, and we knewthat the way it would be cut together was going to be huge,” said Jim Feltz, Senior Writer of Campbell Ewald.  Lew Baker, Senior Art Director of Campbell Ewald added that “Stewart got it right away. ...

View full story >

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APR 1, 2013

Beast Tackles The Human Spirit For Nike LA

Chicago, IL –  Beast editor Morgan Bradley beautifully weaves the stories of everyday athletes doing whatever it takes to try and reach the spotlight in Union Made Creative's new spot for Nike LA.

In "No Angel," Nike creates a distinct identity for the sprawling, image-obsessed Los Angeles market.  It shows the City of Angels as a no-mercy paradise.  As the Angel city looks on, only those who slog away in the shadows ever get a chance to step into her  highly-coveted spotlight.

"I had so much gorgeous footage to work with, it was such a pleasure to find the moments," said Bradley of her process.  Director Brigg Bloomquist spoke of their collaboration, "There was three days of footage and five or six story lines to sort through. Morgan did an excellent job pulling it all together."  The result is an emotional and visual journey into the psyche of an athlete.  Will they reach their goal? Will they be recognized? No one knows.  We are not left feeling bereft of victory.  Instead we are moved, even buoyed, by the dream inherent in the human spirit.

APR 1, 2013 Back To Top

Beast Tackles The Human Spirit For Nike LA

Chicago, IL –  Beast editor Morgan Bradley beautifully weaves the stories of everyday athletes doing whatever it takes to try and reach the spotlight in Union Made Creative's new spot for Nike LA.

In "No Angel," Nike creates a distinct identity for the sprawling, image-obsessed Los Angeles market.  It shows the City of Angels as a no-mercy paradise.  As the Angel city looks on, only those who slog away in the shadows ever get a chance to step into her  highly-coveted spotlight."I had so much gorgeous footage to work with, it was such a pleasure to find the moments," said Bradley of her process.  Director Brigg Bloomquist spoke of their collaboration, "There was three days of footage and five or six story lines to sort through. Morgan did an excellent job pulling it all together."  The result is an emotional and visual journey into the psyche of an athlete.  Will they reach their goal? Will they be ...

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MAR 27, 2013

Company 3 And Method Expand In Detroit

Detroit, MI -  Company 3 and Method are set to unveil a new facility in Royal Oak, bringing their artistic services to Detroit, joining sister company Beast in their newly renovated offices.

Leading out Detroit as the Managing Director for all three brands is Laura Hochthanner.  Brian Mettler will be the Director of Business Development for the Detroit trifecta.

Laura is thrilled to take on the role of Managing Director in Detroit and as she says, "Over the last two years I have had the privilege to produce for some of the best editors here at Beast.  Recently, we have extended our client offerings with the addition of our sister companies Method and CO3 to our market.  In my new role I could not be more pleased to work for and promote such an amazing array of talent to our clients.”

Brian added: “I am especially pleased to take on this position in a city with so much opportunity to cultivate and inspire in the post-production field.”

Beast welcomes the addition of sister companies Method and Company 3 and is eager to enhance its presence in Detroit.

MAR 27, 2013 Back To Top

Company 3 And Method Expand In Detroit

Story Image FPO

Detroit, MI -  Company 3 and Method are set to unveil a new facility in Royal Oak, bringing their artistic services to Detroit, joining sister company Beast in their newly renovated offices.

Leading out Detroit as the Managing Director for all three brands is Laura Hochthanner.  Brian Mettler will be the Director of Business Development for the Detroit trifecta.

Laura is thrilled to take on the role of Managing Director in Detroit and as she says, "Over the last two years I have had the privilege to produce for some of the best editors here at Beast.  Recently, we have extended our client offerings with the addition of our sister companies Method and CO3 to our market.  In my new role I could not be more pleased to work for and promote such an amazing array of talent to our clients.”Brian added: “I am especially pleased to take on this position in a city with so much opportunity to cultivate and inspire in the post-production ...

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MAR 13, 2013

Moving Motown

Detroit, MI -  There “Ain’t No Mountain High Enough” when you put Berry Gordy, founder of Motown Records, in a Chrysler 300 Motown Edition.  Edited by Rich Smith and his team at Beast, "Who We Are" :60 is the latest TV execution in Chrysler's iconic “Imported From Detroit” campaign which has previously showcased Detroit luminaries Eminem and Ndomukong Suh. Together, Mr. Gordy and his new ride visually transport the viewer from Motown’s first headquarters, “Hitsville USA,” to New York City’s Broadway where "Motown The Musical" will premiere in March 2013.  The journey poignantly juxtaposes great looks of the car against vintage footage of Motown legends as the voices of Marvin Gaye and Tammi Terrell conjure the soul and resilient drive of Detroit.

The two day shoot – one day each in Detroit and New York – overseen by Director Josh Taft (Supply&Demand Integrated) yielded countless frames of spell-binding over-cranked footage which took a great deal of time and patience to transcode and screen. Equally challenging were the tasks of sifting through, and gaining permission to use, all the original Motown source material, and doing the vast amount of logo clean up in Times Square!  With help from Method Studios and CO3, the spot created by Chris Forrest, Dilam Mattia and Jonathan Garay of GlobalHue evocatively recalls Detroit’s tremendously rich musical heritage and successfully marries the mood to the Chrysler 300 Motown Edition.  Enjoy the spot and remember, the new 300 comes pre-loaded with all your favorite Motown tunes!

MAR 13, 2013 Back To Top

Moving Motown

Detroit, MI -  There “Ain’t No Mountain High Enough” when you put Berry Gordy, founder of Motown Records, in a Chrysler 300 Motown Edition.  Edited by Rich Smith and his team at Beast, "Who We Are" :60 is the latest TV execution in Chrysler's iconic “Imported From Detroit” campaign which has previously showcased Detroit luminaries Eminem and Ndomukong Suh. Together, Mr. Gordy and his new ride visually transport the viewer from Motown’s first headquarters, “Hitsville USA,” to New York City’s Broadway where "Motown The Musical" will premiere in March 2013.  The journey poignantly juxtaposes great looks of the car against vintage footage of Motown legends as the voices of Marvin Gaye and Tammi Terrell conjure the soul and resilient drive of Detroit.The two day shoot – one day each in Detroit and New York – overseen by Director Josh Taft (Supply&Demand Integrated) yielded ...

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NOV 28, 2012

Sister Companies To Co-Locate With Beast

Detroit, MI -  Company 3 and Method Studios are thrilled to announce the opening of a new facility in Detroit. Expanding on the well established presence of Beast Detroit; CO3 and Method look forward to supporting local creative with a full Resolve color bay and VFX artists of the highest caliber.

Through our co-location, Detroit clients will benefit from our combined offerings under the same roof and also have access to additional talent, infrastructure and technology thanks to our fully connected network of offices around the globe. Detroit will be our second co-located facility in the Midwest following the September launch of our Chicago studio. More news to come, including the date of our official opening party!

NOV 28, 2012 Back To Top

Sister Companies To Co-Locate With Beast

Story Image FPO

Detroit, MI -  Company 3 and Method Studios are thrilled to announce the opening of a new facility in Detroit. Expanding on the well established presence of Beast Detroit; CO3 and Method look forward to supporting local creative with a full Resolve color bay and VFX artists of the highest caliber.

Through our co-location, Detroit clients will benefit from our combined offerings under the same roof and also have access to additional talent, infrastructure and technology thanks to our fully connected network of offices around the globe. Detroit will be our second co-located facility in the Midwest following the September launch of our Chicago studio. More news to come, including the date of our official opening party!

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NOV 19, 2012

Georgia Natural Gas

Atlanta, GA -  Editor Jeff Jay of Beast Atlanta has been enjoying a productive 2012. “One of this year’s highlights was Southeast creative agency Ames Scullin O’Haire’s Mitsubishi Electric campaign featuring comedian Jerry Stiller,” says Jay.  Recently, Jeff and Ames Scullin O’Haire teamed up again with Georgia Natural Gas (GNG) to bring you “Live Life.” Shot documentary style with two cameras over three days and set to Young M.C.’s iconic hit “Bust a Move,” the seven spot campaign captures the grace, humor, and beauty of everyday life.

Director Theresa Wingert compiled a massive amount of footage culminating in thirty-six different set ups. Jeff’s long-standing relationship with the agency was a key factor in his ability to communicate the mood and the message the client was seeking and meet the tight deadline. “We talked a lot about creative direction and client needs. Ultimately, they handed me a creative license and trusted that I was using the best moments from each set up. The only issue with this campaign was that I had too many fantastic shots to choose from.” Jeff had to leave a good number of his favorite moments on the cutting room floor, but ended up with a campaign of stellar spots for GNG.

NOV 19, 2012 Back To Top

Georgia Natural Gas

Atlanta, GA -  Editor Jeff Jay of Beast Atlanta has been enjoying a productive 2012. “One of this year’s highlights was Southeast creative agency Ames Scullin O’Haire’s Mitsubishi Electric campaign featuring comedian Jerry Stiller,” says Jay.  Recently, Jeff and Ames Scullin O’Haire teamed up again with Georgia Natural Gas (GNG) to bring you “Live Life.” Shot documentary style with two cameras over three days and set to Young M.C.’s iconic hit “Bust a Move,” the seven spot campaign captures the grace, humor, and beauty of everyday life.Director Theresa Wingert compiled a massive amount of footage culminating in thirty-six different set ups. Jeff’s long-standing relationship with the agency was a key factor in his ability to communicate the mood and the message the client was seeking and meet the tight deadline. “We talked a lot about creative direction and client needs. ...

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OCT 4, 2012

Beast Adds Jam Edit Talent To Its Roster And Expands Into Atlanta

Atlanta, GA -  Jam Edit Founder and Senior Editor Eddie Kesler, editor Jeff Jay and Executive Producer Molly Baroco, along with Riot Editors Kyle Kramb and Matt Barron have combined to launch Beast in Atlanta. Beast will be located with the award-winning post production houses and sister businesses Company 3 and Method Studios.
“ This is the perfect time for us to invest in the Atlanta/Southeast market. We've seen a sustained advertising industry presence coupled with the growth of feature film and episodic TV" says Stefan Sonnenfeld.  

“With Beast Atlanta, we continue to provide high-quality creative editorial and gain robust resources and the latest technology, all with a global reach,” says Kesler.

Baroco notes, "Our commitment to the editorial craft and the values of a boutique post house are a perfect fit with Beast.”

Plans for a complete renovation and expansion of the facility, and a DI theater as well as a second color bay to support virtual sessions in 2013.

OCT 4, 2012 Back To Top

Beast Adds Jam Edit Talent To Its Roster And Expands Into Atlanta

Atlanta, GA -  Jam Edit Founder and Senior Editor Eddie Kesler, editor Jeff Jay and Executive Producer Molly Baroco, along with Riot Editors Kyle Kramb and Matt Barron have combined to launch Beast in Atlanta. Beast will be located with the award-winning post production houses and sister businesses Company 3 and Method Studios.
“ This is the perfect time for us to invest in the Atlanta/Southeast market. We've seen a sustained advertising industry presence coupled with the growth of feature film and episodic TV" says Stefan Sonnenfeld.  

“With Beast Atlanta, we continue to provide high-quality creative editorial and gain robust resources and the latest technology, all with a global reach,” says Kesler.

Baroco notes, "Our commitment to the editorial craft and the values of a boutique post house are a perfect fit with Beast.”Plans for a complete renovation and expansion of the facility, and a DI theater as well as a second color bay to ...

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SEP 7, 2012

Stand up to Cancer

Los Angeles, CA - Join Beast in supporting a cancer call-to-action and tune in to the historic, national fundraising telecast Stand Up 2 Cancer. The star-studded show, executive produced by Gwyneth Paltrow, will air commercial-free on primetime networks tonight, September 7th at 8:00 PM on both coasts or 7:00 PM central. This one-of-kind event features performances by top recording artists Taylor Swift, Coldplay, Alicia Keys and Tim McGraw.

In addition to the telecasts celebrity line up, a short film featuring young, Detroit local, Hillary Kind will air. Edited by Beast Los Angeles Editor Charlie Lee, this visually distinct and emotionally charged piece portrays Hillary's courageous battle for her life against stage 3 Melanoma. "Hillary's positive outlook and hunger for life are a true testament to the spirit of many cancer patients. She inspires me and I'm honored to have been a part of sharing her story."

Click here for more information on how you can help Stand Up 2 Cancer.

SEP 7, 2012 Back To Top

Stand up to Cancer

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Los Angeles, CA - Join Beast in supporting a cancer call-to-action and tune in to the historic, national fundraising telecast Stand Up 2 Cancer. The star-studded show, executive produced by Gwyneth Paltrow, will air commercial-free on primetime networks tonight, September 7th at 8:00 PM on both coasts or 7:00 PM central. This one-of-kind event features performances by top recording artists Taylor Swift, Coldplay, Alicia Keys and Tim McGraw.

In addition to the telecasts celebrity line up, a short film featuring young, Detroit local, Hillary Kind will air. Edited by Beast Los Angeles Editor Charlie Lee, this visually distinct and emotionally charged piece portrays Hillary's courageous battle for her life against stage 3 Melanoma. "Hillary's positive outlook and hunger for life are a true testament to the spirit of many cancer patients. She inspires me and I'm honored to have been a part of sharing her story."

Click here for more information on how you can help Stand Up 2 Cancer.

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AUG 29, 2012

Hanes "Kittens"

New York, NY - Thread count and kitten connoisseurs alike have never been happier at the sight of the latest Hanes spot for ComfortBlend T-Shirts called, “Kittens,” a recent recipient of Adweek’s Ad of the Day. If the softest shirt this green earth has to offer is what you’re after, Hanes is certain they have your resolution.  In this spot featuring NBA basketball player Michael Jordan, an unenlightened individual sports a shirt made entirely of fluffy, white kittens.

Beast New York Editor Jim Ulbrich spoke to the centerpiece of the spot. “When editing, you often have to “find the comedy”, perhaps it’s the perfect reaction or an adlibbed line, but with this spot we had to constantly remind ourselves that the hero will be wearing a shirt made out of kittens, which was done later in post.” During the shoot, the hero wore a furry, white “muscle shirt” while a puppeteer brushed his face with a tail.

Longtime Hanes spokesperson, Michael Jordan made a cameo in the spot and his limited availability on set added to the puzzle for Jim in the edit bay. In order to obtain as much footage of Michael as possible, production used four cameras simultaneously to capture every angle of his performance. This method generated more footage than the average comedy spot and required the edit team to sync all of the cameras’ footage. “This process was more labor intensive in the beginning, but provided exponentially more options.”

In case the shirt made of kittens wasn’t enough to entice you, the original ending involved the hero sneezing and his “shirt” jumping off in all directions, but a creative decision was made to put faith in the effects company and craft a cut reliant on the absurdity of the kitten shirt alone.

AUG 29, 2012 Back To Top

Hanes "Kittens"

New York, NY - Thread count and kitten connoisseurs alike have never been happier at the sight of the latest Hanes spot for ComfortBlend T-Shirts called, “Kittens,” a recent recipient of Adweek’s Ad of the Day. If the softest shirt this green earth has to offer is what you’re after, Hanes is certain they have your resolution.  In this spot featuring NBA basketball player Michael Jordan, an unenlightened individual sports a shirt made entirely of fluffy, white kittens.

Beast New York Editor Jim Ulbrich spoke to the centerpiece of the spot. “When editing, you often have to “find the comedy”, perhaps it’s the perfect reaction or an adlibbed line, but with this spot we had to constantly remind ourselves that the hero will be wearing a shirt made out of kittens, which was done later in post.” During the shoot, the hero wore a furry, white “muscle shirt” while a puppeteer brushed his face with a tail. ...

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AUG 29, 2012

Reebok Ziglite

New York, NY - Reebok’s recent line of shoes known as, “Ziglites” are lighter, sleeker and pack all the power of a regular workout shoe.  In Reebok’s latest spot called, “Mannings’ Reebok Ziglite TV Commercial,” the Manning brothers take the sneaks to the streets with a little familial, yet friendly competition.

Beast NY Editor Amanda Moreau has edited numerous Reebok spots and spoke to the new element of visual storytelling that has taken center stage in Reebok’s latest campaign. “The current work by Reebok is a winning combination of classic, great storytelling coupled with fun, rhythmic energy.”  

The spot yields little dialogue and emphasizes the brothers’ competitive spirit as they race from one end of the outdoor gym to the other. “It starts out with a bang of brotherly rivalry right off the bat, they ramp up, then ease back and flow between serious aggression and just having fun. I relied on their energy to dictate the speed of my cuts.”

Amanda and the mcgarrybowen (agency) creative team worked together before on prior Reebok spots and really gelled over the concept, which allowed a comfortable back and forth in the edit bay. The spot was beautifully shot by Director Jorn Haagen from Assembly Films “His gorgeous cinematography made it difficult to cut anything out. Of course, that was not a bad problem to have either.”  

AUG 29, 2012 Back To Top

Reebok Ziglite

New York, NY - Reebok’s recent line of shoes known as, “Ziglites” are lighter, sleeker and pack all the power of a regular workout shoe.  In Reebok’s latest spot called, “Mannings’ Reebok Ziglite TV Commercial,” the Manning brothers take the sneaks to the streets with a little familial, yet friendly competition.

Beast NY Editor Amanda Moreau has edited numerous Reebok spots and spoke to the new element of visual storytelling that has taken center stage in Reebok’s latest campaign. “The current work by Reebok is a winning combination of classic, great storytelling coupled with fun, rhythmic energy.”  The spot yields little dialogue and emphasizes the brothers’ competitive spirit as they race from one end of the outdoor gym to the other. “It starts out with a bang of brotherly rivalry right off the bat, they ramp up, then ease back and flow between serious aggression and just ...

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AUG 3, 2012

"Love & Germophobia" Editor Recoginized at Just for Laughs Film Festival; Also Recieves Astral's Harold Greenberg Fund 'Short Film Award'

Montreal - Los Angeles Editor Adam Svatek's work on Love & Germophobia, awarded Best Comedy Short of the Year this past weekend at the Just For Laughs Film Festival in Montreal, Canada. The short also received the Astral's Harold Greenberg Fund "Short Film Award."

"In the eyes of the comedy community, this is the most coveted award for short films and I am very honored to be a contributor," said Svatek.

"Love & Germophobia" begs the simple question, if your girlfriend had viral Meningitis would you kiss her? For David (T.J. Miller), a die-hard germophobe, the answer is threateningly obvious, but his girlfriend (Kelly Stables) couldn't disagree more.

The short is chock-full of clever comedic timing by actor and comedian T.J. Miller, which allowed Adam to draw on his lengthy short-form cutting experience to pack in a lot of funny moments. Adam's familiarity with dialogue driven commercials was a perfect complement to the physical comedy throughout the film. The biggest challenge was establishing David's implicit germophobia in the beginning of the film, which created ample opportunity for uncomfortable and awkwardly comedic moments throughout. "Love & Germaphobia" was a first-time collaboration between Adam and new Writer/Director Tyler Spindel and as his first long-form edit, Adam is thrilled it has been received so well.

The film also involved two other Deluxe Creative Services Group companies. Company 3's Siggy Ferstl performed the color grading and Method Studios' Jason Frank and Claus Hanson provided the finishing services.

AUG 3, 2012 Back To Top

"Love & Germophobia" Editor Recoginized at Just for Laughs Film Festival; Also Recieves Astral's Harold Greenberg Fund 'Short Film Award'

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Montreal - Los Angeles Editor Adam Svatek's work on Love & Germophobia, awarded Best Comedy Short of the Year this past weekend at the Just For Laughs Film Festival in Montreal, Canada. The short also received the Astral's Harold Greenberg Fund "Short Film Award."

"In the eyes of the comedy community, this is the most coveted award for short films and I am very honored to be a contributor," said Svatek.

"Love & Germophobia" begs the simple question, if your girlfriend had viral Meningitis would you kiss her? For David (T.J. Miller), a die-hard germophobe, the answer is threateningly obvious, but his girlfriend (Kelly Stables) couldn't disagree more.The short is chock-full of clever comedic timing by actor and comedian T.J. Miller, which allowed Adam to draw on his lengthy short-form cutting experience to pack in a lot of funny moments. Adam's familiarity with dialogue driven commercials was a perfect complement to the physical comedy throughout the film. The biggest ...

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JUL 3, 2012

AXE: Teddy Bear Hair

Chicago, IL – Chances are you’ve already been bewitched by an AXE ad selling a smell that will unleash an army of man-hungry women or a shampoo that helps you lose the flakes and gain the ladies. But if you haven’t, then with the release of this next AXE ad you don’t stand a chance.  A ménage à trois of talent: Beast Chicago, AXE and the teddy bear from Ted, teamed up to help men around America achieve “Teddy Bear Hair.” After all, who can resist a teddy bear?

Axe’s new campaign directed by the creator of Family Guy Seth MacFarlane insinuates that with teddy bear hair, you can get away with anything and they mean anything. “It’s a very risqué spot and therefore had to be cut into two versions; a Greenband version that will go on air and a Redband version that will only be aired on the Internet,” said Beast Chicago editor Angelo Valencia.

Ted, the first motion picture from Seth MacFarlane, is scheduled to release June 29th putting a tight squeeze on Angelo’s edit.  Angelo spoke to the quick turnaround the spot required, “The spot was shot on a Thursday and we showed cuts on Friday morning. I edited on set and then worked with the agency the following day. Needless to say, it was an all-nighter.” Angelo and the spot’s producer, Kevin James have worked together on previous projects. “My thanks definitely go out to him,” said Angelo.  He is happy to have scored the gig and if you buy Axe’s new shampoo it is suggested that you’ll score too.

JUL 3, 2012 Back To Top

AXE: Teddy Bear Hair

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Chicago, IL – Chances are you’ve already been bewitched by an AXE ad selling a smell that will unleash an army of man-hungry women or a shampoo that helps you lose the flakes and gain the ladies. But if you haven’t, then with the release of this next AXE ad you don’t stand a chance.  A ménage à trois of talent: Beast Chicago, AXE and the teddy bear from Ted, teamed up to help men around America achieve “Teddy Bear Hair.” After all, who can resist a teddy bear?

Axe’s new campaign directed by the creator of Family Guy Seth MacFarlane insinuates that with teddy bear hair, you can get away with anything and they mean anything. “It’s a very risqué spot and therefore had to be cut into two versions; a Greenband version that will go on air and a Redband version that will only be aired on the Internet,” said Beast Chicago editor Angelo Valencia. Ted, the first motion picture from Seth ...

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JUN 7, 2012

Beast Expands into US Hispanic and Latin American MarketsAppoints Luis Ribeiro as Vice President Latin Division

Los Angeles, CA –  Beast, one of the nation’s top editorial houses and a subsidiary of Deluxe Entertainment Services Group Inc., announced today the addition of Beast Latin, an expansion of Beast’s current services to the US Hispanic and Latin American markets. At the helm of the new division is Luis Ribeiro, vice president Latin division. Luis has accumulated fifteen years of industry experience in US, Hispanic and Latin American markets and was recently appointed the US Consultant for Film Brazil. Luis’ understanding of the Hispanic market and excellent relationship with the Latin market make him an essential element to this new division’s success.

“Beast is excited and honored for Luis to launch our Latin division,” said COO of Beast Valerie Petrusson. “I specifically admire his natural professionalism and love of the industry. Luis always has a smile on his face as well as a solution for our clients.”

The Census Bureau recently reported that in the last decade the Hispanic population has grown 43% in the United States, surpassing 50 million and accounting for one out of six Americans. “The Hispanic market is an attractive one, as it is currently one of the strongest emerging advertising markets,” said Luis. It is estimated that by 2050 Hispanics will make up one third of the US population.  

A brilliant staff with deep experience in the US Hispanic market supports the Beast Latin team; editors include Agustin Rexach at the Beast Los Angeles location and Kevin Garcia at the Beast Austin. Plans are underway for Beast Latin offerings to be provided in New York and Miami. Online editing capabilities, seamless workflows, and nationwide presence allow editors to work from anywhere in the US despite their distance. Representation is with Isabel Echeverry, owner of Kontakto and fierce advocate for Hispanic talent; she has been covering the US Hispanic market for over ten years. Luis spoke to the need for investing in a specially selected team: “It is important that Beast be conscientious of cultural differences and market expectations. Our team is loyal to the Hispanic market and understanding it from a cultural perspective is vital to our success as we offer the best in talent and tailored services.”

JUN 7, 2012 Back To Top

Beast Expands into US Hispanic and Latin American MarketsAppoints Luis Ribeiro as Vice President Latin Division

Story Image FPO

Los Angeles, CA –  Beast, one of the nation’s top editorial houses and a subsidiary of Deluxe Entertainment Services Group Inc., announced today the addition of Beast Latin, an expansion of Beast’s current services to the US Hispanic and Latin American markets. At the helm of the new division is Luis Ribeiro, vice president Latin division. Luis has accumulated fifteen years of industry experience in US, Hispanic and Latin American markets and was recently appointed the US Consultant for Film Brazil. Luis’ understanding of the Hispanic market and excellent relationship with the Latin market make him an essential element to this new division’s success.

“Beast is excited and honored for Luis to launch our Latin division,” said COO of Beast Valerie Petrusson. “I specifically admire his natural professionalism and love of the industry. Luis always has a smile on his face as well as a solution for our clients.”The ...

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MAY 29, 2012

Beast Austin & Haggar team up to introduce ‘Mants’ with Life Khaki Line

Austin, TX - Khaki pants have a history of getting no respect.  Unwillingly worn by uniformed employees or subservient significant others, khaki’s have been the underdog of the pants world since their debut in the British Army in 1861.  Beast Austin and Haggar united over Haggar’s recent campaign for Life Khaki’s, which boasts a new attitude: Khaki’s are a necessity to the modern manly mans’ wardrobe.

The campaign carries a comical battle cry for khaki’s accompanied by drum rhythms reminiscent of the civil war era. Beast Austin editor Ariel Quintans was responsible for not only the edit, but the background music as well and channeled his DJ experience to craft the soundtrack. “We knew we didn’t want to detract from the innate humor of the spot and musically that is hard to avoid. I built the percussion background on my own with little drum samples from here and there.”

The biggest challenge for the campaign was the tight turn around time; one spot in particular was set to air during the playoffs.  Fortunately, Ariel was able to cut on location and absorbed the production concept quickly. Ariel admits he hasn’t always been a khakis connoisseur and enjoyed shedding light on a once drab topic. Haggar’s Life Khaki line forces a question: is it the pants that make the man or the man that makes the pants?  Clearly, we’re broaching a chicken vs. egg issue, but one thing is for sure, these spots will inspire you to “get a pair.”

MAY 29, 2012 Back To Top

Beast Austin & Haggar team up to introduce ‘Mants’ with Life Khaki Line

Story Image FPO

Austin, TX - Khaki pants have a history of getting no respect.  Unwillingly worn by uniformed employees or subservient significant others, khaki’s have been the underdog of the pants world since their debut in the British Army in 1861.  Beast Austin and Haggar united over Haggar’s recent campaign for Life Khaki’s, which boasts a new attitude: Khaki’s are a necessity to the modern manly mans’ wardrobe.

The campaign carries a comical battle cry for khaki’s accompanied by drum rhythms reminiscent of the civil war era. Beast Austin editor Ariel Quintans was responsible for not only the edit, but the background music as well and channeled his DJ experience to craft the soundtrack. “We knew we didn’t want to detract from the innate humor of the spot and musically that is hard to avoid. I built the percussion background on my own with little drum samples from here and there.” The biggest challenge for the ...

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MAY 15, 2012

Beast Editor Jim Ulbrich for Miracle-Grow Campaign

New York, NY – You could say that there are two types of people in the world: those who can plant and those who can’t. Miracle-Gro’s latest campaign features the many types of gardening underdogs, their planting plights and how “everyone can grow with Miracle-Gro.”

This campaign called for a mash up of technical and creative skills and Beast New York Editor Jim Ulbrich was the perfect man for the job. “I’ve had the opportunity to work on all genres throughout my career and this was a “mixed bag of editing,” which made it both challenging and fun.”  The spot’s concept combines comedy and ecological calamity, which needed a certain approach in the editing process and Jim pulled many trades from his tool belt to complete the project: comedy dialogue, physical comedy and to some extent visual storytelling. “The agency (Dentsu America) liked how I structured the spots by cutting back and forth between the characters to establish passage of time which made the spots a bit more playful.”

The spot’s sort of slapstick approach to universally shared gardening woes will surely awaken the green thumb in all of us just in time for spring.  The fun part about the campaign is picking out which type of planter you are: plant killer, first timer, etc. Jim is proud to be a part of the campaign. “This is a smart campaign that seems to break out of the mold of everything else in the category while retaining messaging in a fun way. If I were to categorize myself as one of the Miracle-Gro characters it would be the “Absentee Plant Parent.”  

MAY 15, 2012 Back To Top

Beast Editor Jim Ulbrich for Miracle-Grow Campaign

New York, NY – You could say that there are two types of people in the world: those who can plant and those who can’t. Miracle-Gro’s latest campaign features the many types of gardening underdogs, their planting plights and how “everyone can grow with Miracle-Gro.”This campaign called for a mash up of technical and creative skills and Beast New York Editor Jim Ulbrich was the perfect man for the job. “I’ve had the opportunity to work on all genres throughout my career and this was a “mixed bag of editing,” which made it both challenging and fun.”  The spot’s concept combines comedy and ecological calamity, which needed a certain approach in the editing process and Jim pulled many trades from his tool belt to complete the project: comedy dialogue, physical comedy and to some extent visual storytelling. “The agency (Dentsu America) liked how I structured the spots by cutting back and forth ...

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MAY 1, 2012

Saturday Night Live spoofs Old Navy: Bee Bots!

Los Angeles, CA – Editor David Blackburn has cut numerous musically driven and bright colored spots for Old Navy’s spring and summer campaigns, but none caught the attention of the popular comedy show Saturday Night Live, until comedian Andy Samberg got ahold of  “Old Navy Presents: Bee Bots!”

The spot reunites actors Mayim Bialik and Joey Lawrence from the popular, 90s teen sitcom Blossom – now over a decade later they’re back together pedaling bold and adorable Old Navy fashion.

Samberg, dressed like Bialik, introduced himself as Blossom star and Jewish Strawberry Shortcake, Mayim Bialik.  Bialik enjoyed the joke and remarked on her official Twitter Page, “andy samberg played me in a parody of my old navy commercial on SNL sat night. On passover!? and flat-chested no less!? the horror!! LOL. so flattered!”

Blackburn is also more than happy to be a part of the spoof, “SNL is good at staying current on popular culture and often sets the tone for trending topics.  I’m excited to be considered a part of something popular.”

MAY 1, 2012 Back To Top

Saturday Night Live spoofs Old Navy: Bee Bots!

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Los Angeles, CA – Editor David Blackburn has cut numerous musically driven and bright colored spots for Old Navy’s spring and summer campaigns, but none caught the attention of the popular comedy show Saturday Night Live, until comedian Andy Samberg got ahold of  “Old Navy Presents: Bee Bots!”

The spot reunites actors Mayim Bialik and Joey Lawrence from the popular, 90s teen sitcom Blossom – now over a decade later they’re back together pedaling bold and adorable Old Navy fashion.

Samberg, dressed like Bialik, introduced himself as Blossom star and Jewish Strawberry Shortcake, Mayim Bialik.  Bialik enjoyed the joke and remarked on her official Twitter Page, “andy samberg played me in a parody of my old navy commercial on SNL sat night. On passover!? and flat-chested no less!? the horror!! LOL. so flattered!”

Blackburn is also more than happy to be a part of the spoof, “SNL is good at staying ...

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APR 30, 2012

2012 AICE Nominations

Los Angeles, CA – The 2012 AICE awards are fast approaching and the finalists have been unveiled. Beast earned three top spots and the finalists include: editor Charlie Lee in L.A. For Mitsubishi's "Welcome to the New Normal" in the Alternative Media category; Chris Chynoweth for GMC's "Geocoaching" in Best of Detroit; and Doug Walker for NCAA's "Dumb Jock" in Best of San Francisco.

In the heart of the corn-belt lies Normal Illinois; a quiet, unsuspecting town overflowing with heartwarming clichés, hard working individuals and visions of the future. The people of Normal stand firm in their belief that a successful community is one that embraces modernism and is aware of their ecological footprint. In “Welcome to the New Normal,” Mitsubishi outfits the obliging townspeople with the all-new Mitsubishi i, the most affordable electric car in America.

Beast Los Angeles editor Charlie Lee felt privileged to cut the spot, “It captures a genuine and charming sentiment that I like to be associated with.” Charlie spoke of the need to accurately portray the simple and sincere characters of Normal. “It was important to get out of the way and let the characters take us on their journey.  There were tough decisions to be made in cutting down the footage, of course, but the agency, the director and I, trusted in each other’s shared goal and the process was a very positive one. The edit became a confluence of ideas that left everyone with a smile on their face and a sweet spot in their pocket.” The project was another in Charlie’s continuing relationship with director Matt Ogens, but was his first collaboration with 180LA.

Charlie is excited and humbled by the AICE nomination, “I’m thankful to Matt and 180 for the opportunity.  It was great fun and I’m glad that Normal’s message is reaching others.  This couldn’t have happened to a more deserving spot.”

APR 30, 2012 Back To Top

2012 AICE Nominations

Los Angeles, CA – The 2012 AICE awards are fast approaching and the finalists have been unveiled. Beast earned three top spots and the finalists include: editor Charlie Lee in L.A. For Mitsubishi's "Welcome to the New Normal" in the Alternative Media category; Chris Chynoweth for GMC's "Geocoaching" in Best of Detroit; and Doug Walker for NCAA's "Dumb Jock" in Best of San Francisco.

In the heart of the corn-belt lies Normal Illinois; a quiet, unsuspecting town overflowing with heartwarming clichés, hard working individuals and visions of the future. The people of Normal stand firm in their belief that a successful community is one that embraces modernism and is aware of their ecological footprint. In “Welcome to the New Normal,” Mitsubishi outfits the obliging townspeople with the all-new Mitsubishi i, the most affordable electric car in America. Beast Los Angeles editor Charlie Lee felt privileged to cut the spot, “It captures a genuine and ...

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APR 26, 2012

Jerry Sukys Joins Beast Los Angeles as Executive Producer

Los Angeles, CA –  Beast, one of the nation’s top editorial houses and a subsidiary of Deluxe Entertainment Services Group Inc., announced today the addition of executive producer Jerry Sukys to its Los Angeles facility. Sukys joins Beast from a seven-year run as executive producer at Cosmo Street Editorial, where he was responsible for production and cultivating client relationships. Some of his previous clients include: Saatchi&Saatchi, Mendelsohn Zien, Publicis Hal Riner SF, Crispin Porter & Bogusky, David & Goliath and 72 and Sunny.

"Beast feels very fortunate to have Jerry’s enthusiasm on-board,” said Beast COO Valerie Petrusson. “Jerry brings a wealth of industry contacts and a wide knowledge of advertising to Beast.”

“Jerry’s firm handshake and easy-going attitude fit Beast’s culture very well,” added Beast LA editor Charlie Lee. “His genuine attitude will be a catalyst for Beast’s continued success.”

Sukys light-heartedly admits he fell into the industry by way of an old friend
and began his career path as a production assistant, working his way up through the ranks to producer and, eventually, executive producer status. “I didn’t go to film school. I learned from the bottom up and I keep learning every day,” Sukys explained. Sukys has enjoyed producing campaigns for both national and international accounts, including Nike, BMW, Coca Cola, Sprite, Ford, Acura, Chrysler, Merill Lynch, Axa Financial McDonalds and Burger king.

“I love being at Beast,” said Sukys. “The roster is first-rate, the talent is impeccable and I look forward to this exciting opportunity.”

APR 26, 2012 Back To Top

Jerry Sukys Joins Beast Los Angeles as Executive Producer

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Los Angeles, CA –  Beast, one of the nation’s top editorial houses and a subsidiary of Deluxe Entertainment Services Group Inc., announced today the addition of executive producer Jerry Sukys to its Los Angeles facility. Sukys joins Beast from a seven-year run as executive producer at Cosmo Street Editorial, where he was responsible for production and cultivating client relationships. Some of his previous clients include: Saatchi&Saatchi, Mendelsohn Zien, Publicis Hal Riner SF, Crispin Porter & Bogusky, David & Goliath and 72 and Sunny.

"Beast feels very fortunate to have Jerry’s enthusiasm on-board,” said Beast COO Valerie Petrusson. “Jerry brings a wealth of industry contacts and a wide knowledge of advertising to Beast.”“Jerry’s firm handshake and easy-going attitude fit Beast’s culture very well,” added Beast LA editor Charlie Lee. “His genuine attitude will be a catalyst for ...

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MAR 13, 2012

Heartless Bastards and Beast Come Together for "Parted Ways"

Austin, TX – Beast recently cut a new music video, "Parted Ways," for Austin-based rock band Heartless Bastards, whose latest album “Arrow” was released on February 14 on Partisan Records.

The potentially NSFW video featuring figures with comically large heads and bare breasts painted as colossal eyes. Austin filmmakers Ben Steinbauer and Berndt Mader shot “Parted Ways" using the backdrop of nearby Bastrop State Park.

Editor Kevin Garcia, who developed a strong rapport with Steinbauer on previous projects such as a PSA about kids and sex, was tapped to cut the video and worked closely with the directors during the editorial process. “It came together really fast, offers Garcia. “The footage was truly stunning. The landscape of the burnt out forest was very dramatic and the “faces” were so bizarre in that context that there are moments where the faces became characters with emotions and weren't just naked bodies. So we focused on those moments to convey how lost and lonely this character is, while highlighting the bizarre and sensual aspects. I showed Ben and Berndt the first cut and they were thrilled. We made a few tweaks and it was done!”

Though things went smoothly during production and post, the real challenge was dealing with the nudity in the video. With color grading almost complete, a decision had to be made whether to create safe versions of the video for music video channels and YouTube. In the end, an executive decision was made to keep the video as is and find an alternative way to air it, which came in the form of a partnership with IFC.com where the video premiered on February 28.

The project was freeing not only for the actors in the video, but for the Beast team as well. “From my perspective, it was a great reminder of how much fun the process can be,” comments Beast executive producer Mary Ellen Farrar. “Kevin was like a kid on a playground and poof, out came a great video!”

Garcia echoed Farrar's sentiments. “We were all on the same page creatively and it was more fun than work. Occasionally it's fun to put something explicit together and not play it safe. Art wins!”

MAR 13, 2012 Back To Top

Heartless Bastards and Beast Come Together for "Parted Ways"

Story Image FPO

Austin, TX – Beast recently cut a new music video, "Parted Ways," for Austin-based rock band Heartless Bastards, whose latest album “Arrow” was released on February 14 on Partisan Records.

The potentially NSFW video featuring figures with comically large heads and bare breasts painted as colossal eyes. Austin filmmakers Ben Steinbauer and Berndt Mader shot “Parted Ways" using the backdrop of nearby Bastrop State Park.

Editor Kevin Garcia, who developed a strong rapport with Steinbauer on previous projects such as a PSA about kids and sex, was tapped to cut the video and worked closely with the directors during the editorial process. “It came together really fast, offers Garcia. “The footage was truly stunning. The landscape of the burnt out forest was very dramatic and the “faces” were so bizarre in that context that there are moments where the faces became characters with emotions and weren't just naked bodies. So we focused ...

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MAR 1, 2012

Beast Edits Groundbreaking Video for OK Go

San Francisco, CA – Beast, one of the nation’s top editorial houses and a subsidiary of Deluxe Entertainment Services Group Inc., has edited a groundbreaking new music video for rock band OK Go. Renowned for their offbeat and often highly intricate videos, their new video for “Needing/Getting” raises the bar even higher.

Made in partnership with Chevrolet, the video features the band driving a Chevy Sonic outfitted with retractable pneumatic arms designed to play a musical obstacle course filled with over 1,000 instruments set up over two miles of desert outside Los Angeles.  The band recorded a special version of “Needing/Getting,” singing as they played the instrument array with the car.

Beast San Francisco editor Doug Walker was tasked with cutting the video, which was far from a straightforward process. “All jobs have inherent challenges, but this one had them from frame one,” says Walker. “It was important to edit the video to the beat because the set was built for the car to play the song. It was clear that each scene had to be carefully selected and retimed for things to work properly.”

Lead singer and co-director Damian Kulash Jr. echoed Walker’s sentiments. “Everything about this type of project is a challenge,” offers Kulash. “That's the whole point, really. It took months of trial and error (and a heavy dose of science) in warehouses outside L.A., banging on stuff, scraping stuff, blowing through pipes and hoses, trying to figure out the resonances of tubes and tanks and barrels, and so forth. And of course, just figuring out the route was a huge project, because there were so many variables.”

Walker worked closely with Kulash and co-director Brian L. Perkins on the edit. “The room was full of strong opinions, yet there was amazing collaboration with everyone involved,” offers Walker. “Damian is extremely smart and obviously understands music well and Brian’s planning helped to make this video a reality. For me, it was important to understand and execute their visions, while still retaining my view as well. It was truly one of the most intelligent and fun projects I’ve even been involved with.”

Kulash enjoyed working with Beast as well. “Doug and his staff at Beast were amazing,” says Kulash. “They really understood the spirit of the piece: we aren't interested in slick filmmaking or sexy editing tricks, but rather in showing people what it was like to be there, and helping the audience viscerally understand the full course as a giant recording session. Watching the world's reaction to it has been incredibly satisfying.”

In addition to cutting the video, Walker worked with fellow Beast editor Brian Lagerhausen on “Stunt Anthem,” a spot from Chevrolet’s “Let’s Do This” campaign for the Chevy Sonic which aired during Super Bowl XLVI.

MAR 1, 2012 Back To Top

Beast Edits Groundbreaking Video for OK Go

Story Image FPO

San Francisco, CA – Beast, one of the nation’s top editorial houses and a subsidiary of Deluxe Entertainment Services Group Inc., has edited a groundbreaking new music video for rock band OK Go. Renowned for their offbeat and often highly intricate videos, their new video for “Needing/Getting” raises the bar even higher.

Made in partnership with Chevrolet, the video features the band driving a Chevy Sonic outfitted with retractable pneumatic arms designed to play a musical obstacle course filled with over 1,000 instruments set up over two miles of desert outside Los Angeles.  The band recorded a special version of “Needing/Getting,” singing as they played the instrument array with the car. Beast San Francisco editor Doug Walker was tasked with cutting the video, which was far from a straightforward process. “All jobs have inherent challenges, but this one had them from frame one,” says Walker. “It was ...

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JAN 23, 2012

Morgan Bradley Edits PSA for 100 Club of Chicago

Chicago, IL – Beast Chicago recently completed work on a PSA for the 100 Club of Chicago, which helps the families of first responders lost in the line of duty. Beast editor Morgan Bradley collaborated with director Jeffrey DeChausse, and creative team Mark Mitten, Jim Schmidt and Joe Stuart of Downtown Partners Chicago on the piece.

Bradley recalled how sad circumstances put a rush on the project. "The project was initially more flexible time-wise, but after a policeman was killed just after Christmas, the organization wanted to move quickly to release the PSA. At the last minute, every local Chicago news stations decided to run the story and air the PSA on the 5:00 PM news. At 4:45 PM we were sending the spot to the stations and at 5:00 PM we were watching it live on air."

Working on a project where celebrities come together for a cause was an exciting experience for Bradley. "This project was special from the very beginning," offered Bradley. "The 100 Club is a great cause, plus I really admire these creatives and always love collaborating with them."

Editor: Morgan Bradley
Producer: Kendall Fash
Exec Producer: Melissa Thornley
Director: Jeffrey DeChausse
Agency: Downtown Partners Chicago

JAN 23, 2012 Back To Top

Morgan Bradley Edits PSA for 100 Club of Chicago

Story Image FPO

Chicago, IL – Beast Chicago recently completed work on a PSA for the 100 Club of Chicago, which helps the families of first responders lost in the line of duty. Beast editor Morgan Bradley collaborated with director Jeffrey DeChausse, and creative team Mark Mitten, Jim Schmidt and Joe Stuart of Downtown Partners Chicago on the piece.

Bradley recalled how sad circumstances put a rush on the project. "The project was initially more flexible time-wise, but after a policeman was killed just after Christmas, the organization wanted to move quickly to release the PSA. At the last minute, every local Chicago news stations decided to run the story and air the PSA on the 5:00 PM news. At 4:45 PM we were sending the spot to the stations and at 5:00 PM we were watching it live on air."Working on a project where celebrities come together for a cause was an exciting experience for Bradley. "This project was special from the very beginning," offered Bradley. "The 100 Club is a great ...

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JAN 5, 2012

Beast Edits and Directs a Six-Week Viral Campaign for Western Union

Los Angeles, CA – Beast, one of the nation's top editorial houses and a subsidiary of Deluxe Entertainment Services Group Inc., has completed directing and editorial work for Western Union, via agency 180 Amsterdam, to promote World of Betters, a six-week viral campaign that asks the question "what would you do with $1,000 to make someone's day better?" Western Union partnered with global mega stars and music icons such as Alicia Keys, John Legend, K'naan, Sunidhi Chauhan and Pitbull to host live 'better' events around the world to spread a little happiness across the world and show how Western Union moves money for better.

A massive undertaking, the six-week campaign visited New York, Mumbai, Paris, Johannesburg and Miami. Each celebrity hosted a livestream in a different city. Talented Beast Los Angeles editor Igor Kovalik traveled with the production and not only edited all of the video packages for the livestreams, but also directed all of the 60-minute livestreams, which were fraught with technical and logistical hurdles.

In addition to the ever-present time constraints of the production, Kovalik took on a number of challenges. "Every location presented its own set of obstacles," said Kovalik. "Depending on where we were, we had varying lengths of time to scout locations, shoot b-roll and prep for the livestream. To accomplish all of this, I shot and/or directed the b-roll, which allowed me to go back to the hotel room after the shoot and hit the ground running; I could go right to the best pieces immediately and not waste time getting to know the footage first. I can definitely see editors being more engaged and taking on more of this kind of creative role as these types of viral campaigns become more common."

Kovalik enjoyed a great rapport with the creatives at 180 Amsterdam,which included Dean Maryon, Edward Ryder, Stephanie Oakley and Bryan Stewart.

The campaign has generated many touching moments. One of the most poignant took place during the New York livestream. Singer Alicia Keys surprised students onstage at her old high school, the Professional Performing Arts School during their beautiful rendition of her hit "Empire State of Mind." Her appearance electrified the students in attendance as she encouraged them to "continue to learn as much as you can learn and give back."

Rapper Pitbull's livestream in Miami took place on December 17, 2011, which marked the last stop in the campaign. Highlights from all of the livestreams can be viewed on http://www.worldofbetters.com/events/.

Credits

Client: Western Union

Agency: 180 Amsterdam

Al Moseley - Executive Creative Director
Dean Maryon - Creative Director
Bryan  Stewart - Creative
Ed Ryder - Creative
Matthew Steenburg - Digital Designer
Jonathan Conaty - User Experience Director
Stephen Corlett  - Managing Director
Cristiana Spataru - Account Director
Jim O'Regan - Account Manager
Alexandra Ronca - Account Executive
Susan Cook - Head of Production
Stephanie Oakley - Senior Producer
Eline Bakker - Producer
Anna Stolyarova - Senior Digital Producer
Tamara Mahoney - Digital Producer

Lotte de Vroe - Project Manager
Aga Kwiatkowska - Project Manager
Chris Barrand - Head of Business Affairs
Madelon Pol - Business Affairs
Julien Maingois - Additional Animator / Editor
Fiona Fuchs - Additional Editor
Adrian  Murray - Additional Editor Assistant
Claire Ford - Additional Post Producer

Production/Post: Beast Editorial
Igor Kovalik - Director/Editor







JAN 5, 2012 Back To Top

Beast Edits and Directs a Six-Week Viral Campaign for Western Union

Story Image FPO

Los Angeles, CA – Beast, one of the nation's top editorial houses and a subsidiary of Deluxe Entertainment Services Group Inc., has completed directing and editorial work for Western Union, via agency 180 Amsterdam, to promote World of Betters, a six-week viral campaign that asks the question "what would you do with $1,000 to make someone's day better?" Western Union partnered with global mega stars and music icons such as Alicia Keys, John Legend, K'naan, Sunidhi Chauhan and Pitbull to host live 'better' events around the world to spread a little happiness across the world and show how Western Union moves money for better.A massive undertaking, the six-week campaign visited New York, Mumbai, Paris, Johannesburg and Miami. Each celebrity hosted a livestream in a different city. Talented Beast Los Angeles editor Igor Kovalik traveled with the production and not only edited all of the video packages for the livestreams, but also directed all of the 60-minute livestreams, which ...

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DEC 28, 2011

Adam Svatek Helps Walmart Get "Stuck" with a Commercial Win

Los Angeles, CA – Communication Arts recently released their Advertising Annual 2011 and Walmart's amusing commercial "Stuck," from The Martin Agency, was selected as one of winning spots in their Television Commercials category.

Beast Los Angeles editor Adam Svatek edited the spot from the popular "conveyor belt" campaign. Editorially, the emphasis on the campaign has been to keep things simple and this commercial was no different. Says Svatek, "The idea structurally was to create a riddle from the items coming down the conveyor belt with the last, out of context item leaving the audience wondering 'What's the saw on the conveyor belt for?' The challenge was to leave the audience laughing at the end."

The laughs were achieved through a combination of awkward pauses, clever dialogue, improv, physical humor, simple out takes, anything that could push the original script. "The overall goal was to give the campaign a signature branding that the audience would identify with and leave them smiling," offered Svatek. "We kept the campaign fresh and challenging on the editorial side through constant collaboration with the agency and production companies. It wouldn't be uncommon for the script to be re-written a day before the shoot or even on the day of the shoot. It's the collaborative spirit and the desire to find new and entertaining ways to tell a story that I love most about advertising."

DEC 28, 2011 Back To Top

Adam Svatek Helps Walmart Get "Stuck" with a Commercial Win

Story Image FPO

Los Angeles, CA – Communication Arts recently released their Advertising Annual 2011 and Walmart's amusing commercial "Stuck," from The Martin Agency, was selected as one of winning spots in their Television Commercials category.

Beast Los Angeles editor Adam Svatek edited the spot from the popular "conveyor belt" campaign. Editorially, the emphasis on the campaign has been to keep things simple and this commercial was no different. Says Svatek, "The idea structurally was to create a riddle from the items coming down the conveyor belt with the last, out of context item leaving the audience wondering 'What's the saw on the conveyor belt for?' The challenge was to leave the audience laughing at the end."

The laughs were achieved through a combination of awkward pauses, clever dialogue, improv, physical humor, simple out takes, anything that could push the original script. "The overall goal was to give the campaign a signature branding that the audience would identify with ...

View full story >

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